If variety is the spice of life, then my life is one spicy meatball.
I produce human-centered designs informed by human-centered research, and I collaborate with massively talented people to realize them.
My work serves everyone from commercial brands to museums to artists to the federal government. The Emmies, the Webby Awards, SXSW, and my kids all give it a thumbs-up.
targeting tangibility
Sometimes the projects I work on can save lives.
The USDA’s Food Safety Inspection Service performs a vital mission for our country - protecting the public’s health by ensuring the safety of our food supply.
My team at Bixal gave the agency the digital presence it needs to build and maintain trust with the public, and the tools it needs to inform policy.
Even when COVID restrictions hit and limited our ability to meet face-to-face with people, we still maintained our laser-beam focus on human-centered research and design.
Nearly two years later more and more people - from consumers to inspectors to policymakers - increasingly rely on the new site as a source for critical information about food safety science and practices.
I am wicked proud.
In early 2022 I worked with the General Services Administration to design an integrated testing service for forms.gov and bring equitable access to federal benefits and services for all Americans.
When the White House tells a UX designer to jump, you ask for a definition of how high, for which audiences, and what those audiences need to do.
The arrival of social restrictions didn’t stop my team from delivering human-centered design solutions for the DEA Museum.
The National Park Service asked Bluecadet to build a website for the Lincoln Memorial. The outcome was a virtual encounter with the memorial that brought it down to a human level while simultaneously encouraging reverence for its history.
The spokesperson for the Credit Union National Association, CUNA, was the Little Guy. While the Little Guy was all things good, an advocate in financial planning, and a paragon of transparency and fairness, his Nemesis, the Banker, was a jerk.
engaging a community
Recognized with the award for Best Music Site at SXSW, this Bluecadet project for James Zabiela delivered a seamless, cinematic experience that brought people behind the booth with him, no matter where he was.
The legendary western painter Robert Lougheed firmly believed painting should be done in the field. To evoke his vision we created an immersive exploration of the painter’s life, artwork and process through dynamic photo galleries and an interactive biography and timeline.
In 2010 the Getty Center in Los Angeles asked Bluecadet to build an interactive kiosk experience to complement a special exhibition of work by Rembrandt and his students.
We created an interactive experience that presented similar works from the master and his students alongside each other, giving users the ability to explore and dive into the works themselves.
The Emmy and Webby-winning website, commissioned by the Pulitzer Center, memorialized Dawes’ journey and the people he met. The design framed his poetry with stunning photography, video interviews with the subjects of his poems, and music commissioned for the project.
Sister Dorothy Stang was killed in February 2005 on public rain-forest land sought by ranchers for timber cutting and cattle grazing.
Her death brought international attention to the violent struggle between peasants and wealthy ranchers in the endangered rain forest, where she had lived for 30 years.
a museum that talks to its visitors
Redefining the traditional notion of "kiosk" in a dedicated gallery-education space with a platform for interviews, photos, bios, forums, tagging, and community contributions.
The arrival of social restrictions didn’t stop my team from delivering human-centered design solutions for the DEA Museum.
Called a “living memorial to the American Revolution and its enduring legacy,” Philadelphia’s Museum of the American Revolution is the world’s first museum and education center dedicated to teaching the story of the American Revolution.
An engaging, interactive online experience that used the astronomer’s own tools and materials to tell the story of how one man and the world’s most powerful family shaped how we understand our place in the universe today
storytelling with city data
Part of IBM’s Smarter Planet Initiative, CityForward was a free web platform that gave city officials, researchers, academics, and interested citizens worldwide a full-body scan for 250 major cities.
actionable insights from social engagement
Produced by Hill Holliday’s Project Beacon team, Brandfeed was a dashboard for social strategists to identify where their money is working the hardest.
trust in AI design
Targeting clinicians, patients, and caregivers, IBM’s CarePlex used Watson technology to give teams a platform for supporting the holistic needs of individuals with a rich store of medical knowledge in combination with patients’ medical histories, aggregated knowledge, and personal medical observations.