Interactive Designer & Developer
Explore Lougheed’s creative process.
The original concept for this project had something like twelve different unique page comps. That’s not unusual for such a design-heavy site, but there was no clear method for moving the visitor from point A to point B that did not disrupt the site’s larger theme of presenting Lougheed’s process as existing along a continuum. I produced a set of documentation that cataloged the various views, identified the common features among them, and suggested sequences in which movement from one page to another could occur in a smooth, seamless way closely tied with the main narrative.